From the moment Beauty Blender hit the market, there was nothing that could match it. It administers liquid and creamy products definitely better than the brush. No surprise that this is the most frequently faked sponge in the world. Molly Cosmetics decided to not take a shortcuts and create make-up sponge made of silicon. Is Silisponge a competition to Beauty Blender?
How to stand out in the cosmetic market, when the competition is so big? This is simpler than you may think, but still quite difficult to conclude. You just have to create product that no other brand has in its offer. It is best if creates a competition to other well known product and offers more possibilities. Simple?
Molly Cosmtics decided to take their chance and it paid off. Thanks to Silisponge, they made all the make-up fans talk about them. What is it? Silisponge is a silicon, entirely colourless and see-through make-up sponge. Apparently, it is expected to be the successor to Beauty Blender, what seems to be only a joke for the time being. Although, you must admit that Silisponge is an interesting proposition.
What is the phenomenon of silicon make-up sponge based on? Molly Cosmetics Silisponge resembles gel shoe or bra inserts. This is small, handy, oval and flat sponge. Though calling this silicon thing a sponge can be unfortunate. Silisponge does not absorb the cosmetics!
This feature in particular is supposed to be Silisponge’s greatest advantage that will allow it to defeat Beauty Blender. Well-known pink sponge works perfectly in make-up, but has one serious flaw – it absorbs cosmetics. It is related with tiresome cleaning the Beauty Blender and the necessity to replace this product pretty often.
Silisponge by Molly Cosmetics made one strategic move that can change it all. Their innovative make-up sponge is entirely transparent and does not absorb cosmetics. This is why, it is so easy to clean and makes us save cosmetics. We do not use up more foundation than its necessary, like it happens with Beauty Blender. The entire amount of the cosmetic on the Silisponge goes on your face.
Anything else? Silisponge is a true hit also due to fact that manufacturer ensures us about the exceptional durability of the sponge. Because it does not absorb any cosmetic, it also does not need to be cleaned forcefully and it does not damage this much. Molly Cosmetics ensures that Silisponge does not have to be replaced. No wonder, that right after its release this silicon make-up sponge was sold out in the speed of light. Most women could also be tempted by the affordable price of the sponge by Molly Cosmetics.
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